Most of the streamers we know have big dreams about growing their streaming audience, but most don’t have plan on how to get there. Here are three mistakes we see streamers making and how to fix them.
You’re not streaming consistently
You can’t grown an audience if that audience doesn’t know when you’re on. Give your audience a consistent schedule of when you’re going to be on and what you’ll be playing. Don’t be afraid to take some requests.
Create your streaming schedule and post it to your Twitch page, or anywhere else you're streaming. Most importantly, commit to it. Building an audience takes consistent effort.
The other advantage of having a consistent streaming schedule is you'll be able to determine when you're getting more viewers. Is Monday at 7pm better than Wednesday at 9pm? Knowing when your audience is most engaged will tell you when and where to add more content. That's insight you can't get if you're streaming inconsistently.
You’re not in the stream
Many streams we see from potential partners are just the game feed and not the streamer. While that’s okay if you’re just streaming to a few friends, an audience wants to get to know you. That means it has to see you. We’ve even seen streamers have a camera on their keyboard and hands rather than their face. What’s the point of that?
Not everyone is comfortable in front of the camera. Unfortunately, that’s something you’ll have to overcome if you want to grow and engage with your audience. You can start slowly if you want, but get on camera. It’s essential.
You’re not talking to your audience
Inconsistent streaming and not being on camera two huge challenges when creating an audience, but you’d be surprised how many streamers don’t even talk to their viewers or respond to chats. That just leaves you with dead air while you’re streaming Fortnite and that’s not engaging.
Ultimately, your audience follows you and keeps coming back not because of your gaming, but because they want to get to know you. That means you have to talk - about the game, about your setup, about what you’re doing next, and so on. There’s a caution here too: be careful about how much your share about yourself. You still need to be genuine, but you don’t need to share overly personal information with your viewers.
If that’s uncomfortable, having a topic ready when you start streaming can help get you started. It could be about the latest esports controversy, upcoming games, changes to existing games or upcoming tournaments. The more controversial, the better. Controversy keeps people engaged and the chat will carry viewers while you’re busy in-game.
And here’s a fourth tip - You’re not marketing your stream
This is especially important if you don’t stream consistently - tell people when you’re going live. Use whatever social media you have to let people know you’ll be going live in 20 or 30 minutes. Twitter has a surprisingly vibrant esports community with loads of support for streamers, for example.
If people don’t know you’re streaming, they won’t know to watch.
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